[ Ø ] Harsh Prakash – GIS Blog

Quiet Musings On Applied Spatial (Health, Disaster, Technology, Planning et al.)

Never the Twain Shall Meet

without comments

On the eve of the launch of Virtual Earth, as Microsoft plays catch-up with Google‘s high-rate of innovation, here’s a transcript of some tete-a-tete:

[Sometime before 2000]
Bill Gates: Now that we are in the email business with Hotmail, we need to think of ways to fatten the bottom-line.
Steve Ballmer: Online marketing is the way to go Bill! Let’s just create ahem ahem unnecessary page-views when the user logs-in and put as many graphic-intensive ads on each one of them as possible.
Bill Gates: …something like that SNL skit about advertisements on MSNBC flooding the screen and blocking the anchor’s face?!
Steve Ballmer: …hehehe, something like that! Hey, it’s a free service- the user might as well pay for it through ad views. You’ve got to market these goodies aggressively!
Bill Gates: Yeah, the bottom-line is the key!

[Sometime before 2004]
Larry Page: We need to get into the email business with a Google mail. The current services aren’t up to par.
Sergey Brin: Yeah, but given our relative size we must offer something that is significantly superior to what the market currently offers to make any reasonable in-roads.
Larry Page: OK, let’s start with a clean slate- how do we offer a better email service?
Sergey Brin: It’s all about the user-experience. At the end, if the user likes it, she will come back for more.
Larry Page: So we don’t flood the page with pop-ups and such junk??
Sergey Brin: That’s right! Advertisements should be useful but as unobtrusive as possible.
Larry Page: Agreed, the user-experience is the key!

Related:
• Follow Up [2]: Map Viewer and Google

–π

PS:
• Rudyard Kipling

- [ Ø ]

    Written by Harsh

    July 24th, 2005 at 7:37 pm

    Posted in Technology,Web

    Tagged with ,

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