Archive for December, 2007
1,000 CONTACTS > 100 VISITORS > 10 SIGN-UPS > 1 ACTIVE USER
• Medium Maximization: “A medium, for example, points or money, is a token people receive as the immediate reward of their effort. It has no value in and of itself, but it can be traded for a desired outcome. Experiments demonstrate that, when people are faced with options entailing different outcomes, the presence of a medium can alter what option they choose. This effect occurs because the medium presents an illusion of advantage to an otherwise not so advantageous option, an illusion of certainty to an otherwise uncertain option, or an illusion of linearity to an otherwise concave effort-outcome return relationship. This work has implications for how points influence consumer choice and how money influences human behavior.”
• “With the lure of points added to the mix, more than half of students chose the longer task and the less desirable pistachio prize that went with it. Independent of their actual value, ‘points’ apparently give people some satisfaction. That’s just one reason that frequent-flier programs have been so successful for so long.” [NYT]
* “It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like [Silverman, George. Secrets of Word Of Mouth Marketing. 2001]. Viral marketing is based on this natural human behavior.”
* Bizsum Book Summary [Amazon]
Planning departments, especially those of smaller cities, have long hesitated because of technology, budgetary and other constraints to engage their constituents through web-based mapping tools. Part of the reason is simply an uneasiness with Web 2.0-esque mapping technologies.
Well, these days they have less to worry about. That is, if they don’t mind piggy-backing on corporate giants.
Recently, the BurbankLeader reported on how the City of Burbank, Los Angeles County, California, the not-so-undisputed “Media Capital of the World” with a comfortable population of 104,317 (2006), has trusted some online service providers and their armies of 24/7 network-support staff to host part of its mapping data. Not a mash-up feat by today’s standards, but the City has invited public input by publishing its planning project status using Google Maps‘s free Application Programming Interface (API).
According to the City’s Principal Planner Michael Forbes, AICP, “the planning projects map, run by Google, is an interactive list of all residential, commercial and industrial projects throughout Burbank that are being processed or have been recently approved or denied. Each project icon on the map includes information about the project and a link to its current status.”
A note of caution for the impatient GIS Planner: While nowadays, a mash-up is more than a hack, most public map APIs are still constrained by their ask-coordinates-get-flat-tile design, albeit smart, when it comes to geometry-aware mapping that requires ‘queriable geometry’.
Consequently, despite the established familiarity of mash-ups, the appropriateness of such mash-ups to enterprise GIS for large-scale custom mapping is still debated.
Then there is that question of commercial advertisements on publicly-funded maps. Note that there are ways around it: Google Maps for Enterprise, for one, allows the option to disable location-based advertising for an annual fee. The free Google Maps also requires map and custom data to be publicly-accessible. But as far as the cause of community’s access to information is concerned, it is well-served by such mash-ups.
So nearly two years after chicagocrime.org- the seminal Google mash-up that won the 2005 Batten Award for Innovations in Journalism and was named by the New York Times as one of 2005′s best ideas (“It turns out that the best way to organize much of the information online is geographically.” – Do-It-Yourself Cartography, NYT), arrived at the mapping scene followed by hordes of Google Earth KMLs; At a time when some Elite Systems Research Institutes have already tried similar approaches and not quite succeeded; At a time when companies have been successfully built from mash-ups; At a time when real-estate mash-ups have become stale and foreclosure mash-ups have become hot; ‘smallish’ planning departments are warming up to the idea of neogeographic mash-ups as planning tools. Finally.
� Online Tool Spotlight: Mash-Ups as Planning Tools (Summary)
� Planning and Technology Today: Technology in Public Participation (Issue 90, Fall 2007) – A Publication of the Technology Division of the American Planning Association
� Neogeography 101: Word Association
� Google Earth [GE] @ Work
� Follow Up : ESRI Ketchup!
� Follow Up : Graphic Software
� Follow Up : Map Viewer and Google
� Virtual Earth For Government
� ESRI ArcWeb Services: Pricing Guide
* Find sample region by geometry – $0.02
* Get map of region – $0.02
* Zoom in/out of above map – $0.02
* Find places – $0.02
* Measure distance on map – $0.00
� Other Examples: OpenLayers – Web Processing and Routing